Sepp Blatter has issued a directive to the FIFA Executive to look at other sports to see if there is anything that can be learnt. For many years, managers, players and fans have felt that World Cup games should not be decided on penalties. Now, an idea has been inspired by the world of cycling. In Illinois, the annual Tour de Donut takes place. It's a normal cycle race except for the fact that competitors eat doughnuts as they race. (See www.bebikeclub.com/tourdedonut/). They can deduct 5 minutes from their time for every doughnut they consume. Sepp feels that extra time could be far more entertaining if the game was decided by the number of doughnuts consumed in the event of a draw. You can hear the pundits questionning whether the introduction of a specialist doughnut eater was a good move with 20 minutes to play. "He's a brilliant doughnut eater, but it will reduce England's mobility at the back". And, then there would be the last minute frenzy as players rushed to eat a doughnut to try to clinch the game. The only question that remains is what to do if the number of doughnuts consumed is a tie. Back to boring penalties? Or, a five minute each way battle consuming French fancies?